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Cross Channel Marketing Demo

0-Banner
1-Landing-page
14-Member-personalised-page
13-Shopping-cart-2
12-Login-page
11-SMS
10-Retarget-Email
9-Shopping-cart-1
8-dress-details-page
7-starts-shopping
6-Member-Registration
5-Tweet
4-Share
3-Gmail-Double-Opt-In
2-Thank-you

Experian Marketing Services needed a simulated demo to empower sales staff and bring a clearer understanding of cross-channel marketing to the consumer.

We were tasked to create a demo to showcase a user journey across channels.

We started by creating a fictitious online retail brand called “Sole Mate”. We planned and executed a consistent look and feel for the brand across the different channels. We then proceeded to build a story line showing a user’s journey:

  • User clicks a banner ad (Display channel)
  • User arrives at landing page and enters a competition (Web channel)
  • User receives a double opt-in email (Email channel)
  • User is afterwards prompted to share the competition to receive special offer (Social channel)
  • User shops and leaves some products in cart, triggering a re-target email
  • Item in cart gets is discounted and an SMS is triggered (SMS channel)
  • User then clicks the link and opens the shopping app to buy product (Mobile app channel)
  • The user’s home page keeps changing through interactions with the system (Recommendation engine)

In addition, we created a video showcasing the journey, which you can view here.

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  • Customisation
  • HTML/CSS
  • Icon Design
  • Identity
  • Interaction Design
  • Interface Design
  • Logo Design
  • Photo Editing
  • Web Design
  • Web Development
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