The need for change.

Customers no longer want just a website. They want more. They want to interact across multiple touch points with customers. They want to know who visited their site then went on to like them on Facebook, tweeted about them, recommended them to a friend, opened their newsletter and bought from their store.

We set out to start a company that had the customer at its heart. Our team comes from various digital fields and who loves to innovate, daily, in a fast-paced environment. Our extensive industry experience in digital marketing strategies as well as Cross-Channel Marketing, campaign lifecycle planning and implementation allowed us to create cross-channel solutions for various industries.

We develop websites, newsletters, build social and mobile apps, integrate products with our automated marketing platform and deliver realtime reports and campaign results.

We have high-level competence in digital marketing, copywriting, advertising strategies, corporate branding and identity across interactive and print media.

Fady Kassab

Manager /
Creative Director

Fady is a Digital Creative Director with more than 14 years of experience. In Europe, he’s worked on projects for German and European top brands such as Lloyds-HSBC, Peugeot, IWC, Davidoff, Parship, Lieferheld, Finanzcheck, AIDA cruises and international clients such as Atlantis, The Palm Hotel in Dubai.

In Australia, he’s worked with Sydney’s top agencies such as Ogilvy Mather Sydney, Fairfax Media and SBS Studio while working on major brand projects such as Qantas, AMEX, Telstra, Optus, Foxtel, Coca Cola, SMH, OneWorld Airline Alliance and many more.

Fouad Kassab

Senior Software Architect

Fouad Kassab has been developing software for some of Australia’s largest public and private corporations for more than 12 years. His skill set enables him to conceptualise, plan and methodically develop versatile software solutions across  various disciplines and coding languages.

Skills and experience: C#, Microsoft SQL Server, SDLC, Visual Basic, Scrum, Agile Scrum, Windows Azure, Amazon Web Services, RESTful Web Services and much more.

Christopher Moriarty

Senior Writer

Christopher is an Australian Creative Writer with a background in improv performing, comedy scriptwriting, and ideation for TV, radio, film, advertising and social.

With 21 years professional experience as a writer across multiple media platforms, Christopher has written comedy for television, ads for digital and content for social.

Christopher cut his teeth in advertising at Ogilvy in 2008 and has since created campaigns and directed content, including a choose-your-own-adventure Facebook app for Roadshow & Channel Nine’s ‘Underbelly: Razor’, scandalous late-night adult ads for Kellogg’s Crunchy Nut Cornflakes, and a whirlwind feature film ‘Oscillating Fan For Your Home’ for Netflix.

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