Experian Marketing Services needed a simulated demo to empower sales staff and bring a clearer understanding of cross-channel marketing to the consumer.
We were tasked to create a demo to showcase a user journey across channels.
We started by creating a fictitious online retail brand called “Sole Mate”. We planned and executed a consistent look and feel for the brand across the different channels. We then proceeded to build a story line showing a user’s journey:
User clicks a banner ad (Display channel)
User arrives at landing page and enters a competition (Web channel)
User receives a double opt-in email (Email channel)
User is afterwards prompted to share the competition to receive special offer (Social channel)
User shops and leaves some products in cart, triggering a re-target email
Item in cart gets is discounted and an SMS is triggered (SMS channel)
User then clicks the link and opens the shopping app to buy product (Mobile app channel)
The user’s home page keeps changing through interactions with the system (Recommendation engine)
In addition, we created a video showcasing the journey, which you can view here.
