This project was realised for Atlantis the Palm hotel in Dubai. Liquid Logic rebranded, thematically redesigned and rebuilt all the direct marketing newsletters and created all their email communication to be responsive. The main highlights of this unique project were:
Newsletters were designed as themes (Restaurants, Spas, Waterparks, etc.)
Specification guidelines were provided
Designed and built HTML5 video in Email
Created dynamic countdown timers using PHP to create dynamic GIFs
This project received high praise from the Atlantis marketing team and proved highly successful by almost tripling click through rates and approximately doubling conversion in some campaigns.
