'Incredible Range' designs
Super Nature Foods’ products have no artificial flavours, colours, or preservatives. They are snap-frozen to make sure all the nutrients are freshly preserved until they are ready to cook. The website needed to convey freshness, health and be quite appetising. It all started with proper planning and mapping of a user journey that wold introduce the brand, the ranges and individual products. With a mobile-first approach. Various workshops and plans resulted in a clean, structured web experience and a pleasant user journey.
The challenge was to showcase each range from the Super Nature Foods line with a unique look and feel that captures the essence of the ingredients that make it.